Marketing can make or break a product. Get it right and you are on your way to becoming wealthy. Make a mistake and, irrespective of the actual…
Vayikra: Pass the Salt
Modern man finds the notion of sacrifices primitive, archaic and a form of Divine service that is no longer necessary. Yet to ancient man, nothing…
Vayakhel: Gather the People
“When Aaron and all the Israelites saw that the skin of Moshe’s face was shining with a brilliant light they were afraid to come close to…
Tetzaveh: Counting Sheep
In his introduction to his Eiyn Yaakov, the classic commentary on the non-legal sections of the Talmud, Rav Yaakov Ibn Chaviv quotes a…
Yitro: Honouring Parents, Teaching Children
The command to respect our parents, kibud av v'eim, is one that needs little explanation. It is the most rational and logical of mitzvoth, one…
Beshalach: The Best of Intentions
Whether we are preparing for an exam, a simcha, a job interview, or retirement, our success is directly proportional to our preparatory efforts…
Shemot: 59 Years!
What a difference 59 years can make. Despite Yaakov's insistence to be buried in Israel, "Yosef dwelt in Egypt, he and his father…
Vayechi: Excellence in Exile
"And Jacob lived in the land of Egypt seventeen years, and the years of his life were one hundred and forty seven years" (Breisheet 47:28…
Vayigash: Painful Reunion
Etiquette and diplomatic niceties are the hallmarks of the world of politics. Political leaders are trained to speak ambiguously and in a way that…
Mikeitz: In G-d We Trust
How unfortunate when man must put his fate in the hands of other men. “And the warden had placed all the prisoners in the dungeon under Yosef…
Chanukah: Looking Backward and Forward
The holiday of Chanukah is a most beloved one. Lighting the candles is the only mitzvah that has, built into its performance, a three-tiered system:…
Vayeshev: Sibling Rivalry
The Talmud records that one who has no dreams for a period of seven days is called a wicked person (Brachot 55b). Dreams represent our innermost…
VaYetze: G-d is Against Me
The experiences of history have made our people a nervous lot. Whatever nervousness is warranted as members of the human race is significantly…
Toldot: All My Children
It is hard to imagine a more disparate couple than Yitzchak and Rivka, the quiet contemplative husband who would "meditate in the fields" (…
Noach: Stuck in the Present
"G-d said: I will obliterate humanity that I have created from the face of the earth; man, livestock, land animals and birds of the sky. I…
Nitzavim: It's Great to Be a Jew!
One often hears the lament that it is difficult to be a Jew. There are seemingly endless demands from morning to evening, 365 days a year, year in…
Ki Tavo: In the Garden of Eden
"And now, behold, I have brought the first fruits of the land which You have given me" (Devarim 26:10). The Israeli farmer was to…
Ki Teitzei: What a Story!
A legal brief and a good story are two very different forms of writing. We have even coined a term, legalese, to describe the distinct writing…